From Start-Up to 10 Stores in 5 Years

This case study focuses on how Stryde has helped The Saoirse Group (Vodafone Franchise) to grow their business using through our full back office finance function.

Kieran James
CEO
January 26, 2024

Client Overview


The Saoirse Group (TSG) is a UK-based Vodafone franchisee operating in the telecoms retail sector. Known for their commitment to customer service, TSG has grown from a small team into a multi-store network of 10 locations across the UK in just five years.

Chris Wilkins - Owner, The Saoirse Group

“What I like about Stryde is that they can cater for all my needs. This means I don’t have to deal with multiple businesses.”

The Challenge


TSG’s Managing Director, Chris Wilkins, faced mounting pressure as the business grew. The finance function could easily have gotten fragmented and time-consuming to manage. Chris needed clear financial visibility, trustworthy reporting, and a single point of contact for all financial needs. 

He wasn’t just looking for an accountant. He needed a partner who could handle everything from bookkeeping to board-level insight, so he could focus on scaling the business.

Our Approach


Stryde has been there from the beginning evovling the service offered to meet the changing needs of the business.

 We delivered:

  • Finance Director and Financial Controller services
  • Day-to-day support with bookkeeping, payroll, VAT, and self-assessment
  • A relationship-led service model that prioritised time savings, clarity, and strategic input

The Outcome

  • TSG scaled from to 10 locations across the UK in just 5 years
  • Chris ensured he had the time to focus on business growth and operations
  • The finance function was streamlined, reliable, and fully aligned with commercial goals
  • TSG now has the financial clarity needed to scale with confidence

“By working with Stryde they take the time consuming work out of my business. This enables me to spend more time on my business where I can make a difference to our performance and profitability."

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